Eema awards

From the year 2009, EEMA Awards – Event and Entertainment Management Association India has been instrumental in organizing the coming together of industry stakeholders at its annual premier award ceremony, The EEMAX GLOBAL Awards to recognize excellence in the event and experiential marketing space.


The awards night is preceded by the EEMAX GLOBAL CONCLAVE. Both events will be held at the Sahara Star, Mumbai from 17-18 October 2016.

The larger-than-life awards night will see the awarding of GOLD and SILVER awardees on stage.

Urvashi Rautela fabulous dance performance at Eema awards

Urvashi Rautela Promoted “Lumineux Uno” the princess collection


Urvashi Rautela starred opposite Sunny Deol in the film Singh Saab The Great which was a plus affair at the box-office. She has appeared in Yo Yo Honey Singh’s international video album LoveDose which released in October 2014.In 2015 and 2016 respectively, She starred in Mr. Airavata and Sanam Re respectively which were box-office hits.

In June 2015 she was signed as the lead actress in the third installment of Masti film series, Great Grand Masti (2016) which she got praise for her role.

Later in October 2016, she signed her second item number in Kaabil (2017) starring along with Hrithik Roshan.

The Event and Entertainment Industry has grown exponentially over the last two decades with several thousand entities operating in this space in various segments and at various levels across over a hundred cities across the country. While there are no accurate estimates of the size of this industry, it has been variously estimated at between Rs 2000 crores to Rs 5000 crores with contributions to the exchequer in excess of Rs 500 crores per annum.

Sadly enough, there has been no one body that has represented the interests of this industry to Government, corporate industry forums, private and municipal licensing bodies, taxation authorities, or even individual clients, vendors or artists.
EEMA will do just that – it will be the unified voice of the industry to Government, statutory bodies, taxation authorities and private licensing bodies and will seek to protect its members’ interests in all these fora.

It will also seek to lay down professional standards of management and interface between its members and clients, vendors and artists across the country.

It will also be a repository of knowledge for its members in terms of providing a databank on venues, artists and vendors and advising its members on safety standards, employee codes of conduct and best practices of the industry.

It will also seek to constantly upgrade skills and knowledge levels of its members by organizing training programmes, seminars and interface with international and local industry stalwarts.


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